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Business Challenge
Our client faced sustained declining sales volumes with dealers facing decreasing profitability or becoming loss-making.
Our Response
PriceIQ allowed us insights into correlation between price, volume and profitability. As such we have identified the root cause of inefficiencies in:
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Price setting
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Trim/equipment packages
- Tactical support spending
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In addition, we have deployed PriceIQ into our client's BAU (business as usual), allowing them continuous monitoring and optimisation.
Client Benefits
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Identification of "sweet spot" between volume and price
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Improved profitability performance within 6 months
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Adjustment of MSRP for more efficient spending of tactical support
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Ongoing monitoring and adjustment mechanisms implemented
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