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A powerful P&L combines a waterfall view of actuals with benchmarks and what-if simulations—revealing the profit attainable when targets are achieved.
The income view shows revenue and support earnings (e.g., incentives/bonuses), cost of sales, and the resulting gross margin—a direct indicator of utilization and operational efficiency.
Expenses are split into variable and fixed costs. The model allows fast slicing by time period, business unit, brand, city, and down to the outlet level.
Our dynamic flow analysis reveals exactly where value is created—by city, outlet, BU, or lead brand—and follows the money from revenue → gross margin → operating profit. You’ll know who truly pays the bill: the segments and accounts that carry fixed costs and fund growth—and those that dilute margin.
Next steps: double down on profit engines, fix or exit value destroyers, and reprice where contribution is below target.
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