Alternative Sales Channels 

Pressure on sales targets required the optimisation of existing and identification of new sales channels. 

Using PriceIQ allowed us to identify channels which are underutilised or not explored. Additional channels identified included financial products (e.g. leasing, fleet, dealer captive, RV hedging), loyalty programmes, improved market intelligence, process improvements, improved market exploitation, fleet business, used cars a.o.

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We have quantified potentials for each alternative channel over a period of 5 years and estimated related efforts to penetration respective channels, resulting in channel specific business cases; incremental sales potentials ranged from 7% – 24%. 

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In addition, we have delivered an implementation concept for financing products and a residual value support programme. 

• Identification of alternative channels, quantification and business case for each channel.

• quantification of alternative channels' impact on overall sales targets.

• Practical improvement levers defined for implementation.