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Business Challenge
Our client observed inconsistent results in the deployment of campaigns and sales support measures. In addition, sales pressure increased, while tactical support budgets were reduced by the OEM. ​
Our Response
PriceIQ gave us insights into spending of discounts and supports across models and the root-cause of ineffciencies:
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Application of discounts "by default" across models and trims, disregarding their respective competitiveness
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Over and under spending of tactical support
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We have also deployed PriceIQ in our client's organisation and established a BAU capability for ongoing monitoring.
Client Benefits
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Efficient spending of tactical support
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Improved profitability of dealers and the brand
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Basis for planning of sales campaigns and sales support measures
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